haru boba tea

Overview

Haru Boba Tea is a tea shop concept that was pitched to the Dining Center at Virginia Tech.

visual objective

For this proposal I intended to appeal to a 20s female demographic through the use of pastel colors, rounded features, and a kitten-like character that gave off an overall sense of comfort and inclusivity. The incorporation of Japanese kanji and the name Haru (meaning Spring) likewise provides a unique cultural accent that competing shops would lack within their brand identities.