Sustenance

Overview

Sustenance is an original concept for a wine brand intended for an international market.

visual objective

The idea behind this logo was to create a wine label that did not just reflect luxury, but included a sense of toil that comes from earning a luxurious life. The model is rendered in elegant brush strokes that would not be uncommon on contemporary wine logos, but includes with a sharp streak of blood running down her face to convey the aforementioned theme, along with the motto “Into Each Life Some Blood Must Fall” written in French below the first line.