bloom home staging & redesign

Overview

Bloom is an independent home staging business based in Christiansburg VA which was seeking a modern touch for their rebranding project.

visual objective

With this logo the client gave me predominantly free range to design their logo, with the simple request that it utilizes a floral motif and was at least vaguely effeminate. The flowers and line make good use of visual rhythm so that the eye is always engaged. The text also utilizes fonts that are professional in this neutral shade of blue, while still invoking a sense of personality that the client wanted to come through with this project.